Website usability simply explains why people are on your website and why they are not. It simply means that people how visit your site should
- Spend more time on your website
- Should come back to your website
- Should not face any problems in investing in your products
To ensure that the above three factors are met; we need a check list that answers the following questions:
- Website design
- Website navigation
- Website content
- Other Website Factors (Website page – load time, Website services)
Ideally, a person visiting your website should spend a good amount of time exploring your site. This means that there’s lesser bounce rate and more people finding your website worthy. When they have a great experience, they come back for more. And once they become regular visitors, the trust level grows and sooner or later, they become buyers who invest in your site.
So having good website usability certainly means money. You can hire an SEO Company to do the check for you or get consultants to review your website; what is important is optimizing your website usability and improving it as much as you can.
Moreover, creating a good impression on your users indirectly influences your search engine rankings.
And like seen in the ‘diagram’, good rankings always lead to good business. So, your checklist should ensure the above mentioned points.
Design
The design should be consistent, appealing, defining your brand colors, and be easy to understand.
Graphics on your page add life to it and hence should be used to a certain degree. A simple way for you to optimize this area if you are a business person would be to very good quality images of your product.
Read: The Power of Reverse Engineering
Navigation
The website navigation to browse through should be comfortable; more so, the user should be able to find the information they are looking for easily. Your Home page, About page, Contact information – should all be easily available.
Content
The website content should cater to the promises! What does your company do? What does your website or blog intend to say? The content should live up to the expectations created with you perfect website layout!
Content by far plays a very important role – it is the most important tool of communication on your website. You can always put your content out for discussion – with user polls, feedback and reviews; and various such sections. By making your content a two-way scenario you are easily adding value to your website.
Other Factors
Besides these, there are other factors that need to be monitored like: Page downloads speed. A website which takes too long to load – be it due to visual content or complicated coding – is sure to be responsible for loss of a few numbers – because patience is the virtue of the divine! Simply speaking – people won’t really wait!
Read: Most Effective Blogging Tips To Earn Money Online
Conclusion: Usability Should Support the Core Identity Of Your Website
Whatever you are trying to convey through your website, should be communicated instantly, easily, simply and interestingly. There’s no real number on how many minutes or seconds a user will hang in on your site before leaving, but the core focus should be to spell out everything you want to say in THAT much time that you have and to make the communication effective. So make that checklist and find your answers for your website!
